YING HE · SAN FRANCISCO BAY AREA

Founder.
Operator.
Builder.

I like turning ideas into things people can actually use.

Over two decades, I’ve built, sold and operated across technology, jewelry, finance and design — from Europe to the Bay Area.

See what I’m building ↓
Ying speaking with a group of founders and operators
Sharing ideas with founders & operators · Plug and Play

WHAT I’M BUILDING NOW

Four ventures.
Four messy problems worth solving.

I’m drawn to places where trust, information and workflow are still being stitched together by hand.

01
Luxury · Marketplace · Trusttimelessatelier.com ↗

Timeless Atelier

Helping independent jewelry designers be discovered, trusted and commissioned — while preserving the story and authorship behind the work.
02
AI · Construction · SaaSdesignbuildflow.ai ↗

Design Build Flow

Making the messy reality of design and construction easier to capture, see and coordinate — from the field to the client.
03
Financial Education · AIessentialpersonalfinance.com ↗

Essential Personal Finance

Helping families understand their financial picture through structured assessment and personalized education.
04
Cultural Symbols · Design · Giftingexpressionatelier.com ↗

Expression Atelier

Turning personal wishes into meaningful gifts through documented cultural symbols, original patterns and a design-your-own studio.

RECENT HACKATHONS · OCTOBER 2026

Three hackathons.
Three things I built.

The Gift Edit

Fast Forward ↗

Hosted by Vercel + Meta

An AI-assisted gift finder that turns a recipient’s interests, budget and preferences into real product choices and a curated gift set.

Explore The Gift Edit ↗
Ying at a Timeless Pearl event booth

THE LONG BUILD

Timeless Pearl

2015–2026 · 11 years

Before the software projects, there were years of sourcing, packing, selling, listening to customers and learning what trust actually looks like when your name is on the product.

Visit Timeless Pearl ↗

IN THE ROOM

I learn by showing up.

Building is not a solo activity. I spend time with founders, operators, designers and people willing to challenge how an industry is supposed to work.

Ying with founders and operators at Plug and Play Los Angeles
Plug and Play Brand & Retail · Los Angeles

SELECTED BACKGROUND

Before the current ventures.

2018–Present

Senior Marketing Director

World Financial Group (WFG)

2011–2013

General Manager & Co-founder

Sushi Bonheur · France

2007–2010

Sales Executive & Project Manager

MUNIC · IoT / telematics

2004–2006

Technical & Commercial

cDs Global · Software

Full career history on LinkedIn ↗
Business

MBA

Hult International Business School · Boston / San Francisco

International Business

International Commerce

Maîtrise · Université Paris XII – Val de Marne · now UPEC

Technology

Computer Science

Licence · Université Pierre et Marie Curie (Paris VI) · now Sorbonne Université

WHY I KEEP BUILDING

I’m happiest when an idea stops being a deck and starts becoming something real.

CONNECT

For investment conversations, strategic partnerships and ambitious builds.

Have product feedback, a feature request or a question? Let’s talk on X.

yingbuilds@gmail.com LinkedIn ↗ Product feedback on X · @yingbuilds